Turn every scan into an ad audience
Add your Meta, Google, TikTok, or LinkedIn pixels to any dynamic QR code. When someone scans, they can join your retargeting audience — so print, packaging, and out-of-home finally feed your paid campaigns.
Consent handled for you · GDPR-ready · No reprinting, ever
Offline scans shouldn’t be a dead end
Physical marketing is hard to measure and impossible to follow up on — until now. A retargeting QR code bridges the gap between the real world and your ad platforms, so the people who scan your poster, flyer, or product can be re-engaged with the campaigns you’re already running online. For more ways to put codes to work, see our QR code marketing ideas for small businesses.
From scan to audience in three steps
- 01
Add your pixels
Paste your Meta, Google, TikTok, or LinkedIn pixel IDs into any dynamic code. Enable one platform or all four.
- 02
People scan
A scan routes briefly through Global QR Codes. Your pixels fire in the visitor’s browser — after consent where it’s required — then they’re sent straight to your destination.
- 03
Retarget on your platforms
Scanners flow into your ad audiences automatically, ready for you to advertise to on Meta, Google, TikTok, and LinkedIn.
Works with the platforms you already use
Add any combination on a per-code basis.
Meta Pixel
Build Facebook & Instagram Custom Audiences.
Google tag
Power Google Ads remarketing, with Consent Mode built in.
TikTok Pixel
Retarget engaged scanners on TikTok.
LinkedIn Insight Tag
Reach a professional B2B audience.
Consent, done for you
Retargeting only works if it’s done responsibly. We build consent in so you don’t have to.
Consent prompt
Visitors in the EU, UK, and Switzerland see a prompt first — no pixel loads until they accept.
Global Privacy Control
GPC signals are detected and honoured automatically.
Bots excluded
Automated traffic is filtered out so your audiences stay clean.
Google Consent Mode v2
Consent signals are passed through to Google for you.
Per-code control
Turn pixels on or off at any time — no reprinting.
You stay responsible for your own privacy disclosures and how the ad platforms use the data — we make the rest straightforward.
Where retargeting codes shine
Retail & packaging
Retarget shoppers who scanned a product in-store.
Events & print
Follow up with everyone who scanned your booth, poster, or flyer.
Out-of-home
Turn billboards and transit ads into a measurable, retargetable channel.
Direct mail
Connect a physical mailer to your digital ad funnel.
Retargeting is just the start
Retargeting pixels are one of many things dynamic codes unlock. You also get editable destinations, real-time scan analytics, expiry dates, scan limits, and password protection — all on a code you never have to reprint.
Retargeting QR code questions
- What is a retargeting QR code?
A dynamic QR code with your advertising pixels attached. When someone scans it, they can be added to your retargeting audiences on Meta, Google, TikTok, or LinkedIn — so you can advertise to them afterwards.
- Do I need consent to use retargeting pixels?
In many regions, yes. We show a consent prompt to visitors in the EU, UK, and Switzerland before any pixel loads, honour Global Privacy Control signals, and exclude bots. You remain responsible for your own privacy disclosures and for how the ad platforms use the data.
- Which platforms are supported?
Meta (Facebook) Pixel, Google tag, TikTok Pixel, and the LinkedIn Insight Tag.
- Do I need to reprint my code to add or change pixels?
No. Because it’s a dynamic code, you can add, change, or remove pixels any time and the printed code keeps working.
- Is this free?
You can start for free. Retargeting pixels are a Pro feature, available on Pro and Business plans.
Try the free QR code generator
Create a custom QR code in under a minute. Free to download, forever — no credit card, no watermark, no catch.